2023Well+Good LLC. Kat ended her proposal with a quote that the sharks should help the duo fight the number one enemy (sugar) and help distribute healthy and nutritious food globally. She quit her job and got to work. By reducing the amount, he explains, theyll not only be able to drop costs to goods but also bridge the snack realm by not making it a full meal. We are working on this as we speak. We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. What happened to PatientBank? Mush, if you are unaware, is oats that have been "soaked in plant based milk blended with real food" (per its packaging) and marketed as overnight oats. The duo met in the finance industry, where Ashley worked as a trade analyst. Mush on Shark Tank Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. Unlike Facebook, however, the general consensus on the product seems to be more positive. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. Years before launching their product, they sold it in the farmers market and made $72,000. We haven't cooked off the vitamins and minerals. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. [Updated]. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. Who is the founder of Mush Oatmeal? Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. They are also focusing on capturing the market over the products which includes high sugar solvent and garbage in it. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. LOVE Shark Tank products just like we do? Choosing a selection results in a full page refresh. Mush contains 100% natural ingredients, and the oatmeal never loses its beneficial elements as you dont have to cook Mush. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Solsource: What Happened After Shark Tank? Yes. Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. Cuban goes on to point out that since Thomas and Thompson were featured on the show, they have grown their business in spades, and MUSH is now available in 5,000 retail stores, which, apparently now includes Costco. single serve cup on, Ashley Thompson, CEO and Co-Founder of MUSH. ), every flavor is super tasty (oatmeal can sometimes be a bit bland, but every single variety of MUSH has a ton of flavor and the creamy texture makes it feel decadent). Look for MUSH in your favorite Retail Store. We offer Best Seller, Fruit, and Indulgent Variety Packs. Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. If you feel your experiencewarrants a refund or reship, please reach out to us. They emailed Cuban wondering what to do. They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. Why Did TrustEgg Shutdown? If we failed to meet this standard, please contact us athello@eatmush.com. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. Yes. [Updated]. As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. Yes. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. We strive to ensure an exceptional MUSH experience. [2] The product is sold in a single-serving 6 ounce container with a spoon under the lid. With all the press that theyve been receiving lately, they are most likely kept busy as it is! Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. Mush Oatmeal improves insulin and reduces cholesterol. Celebrating 50 Years of Women's Varsity Athletics at Duke, 2021 by Duke Athletics | Terms of Use | Privacy Policy. Debra Yu Thompson and Thomas set out to grow their company organically but found it hard to pique consumers' interest. Ashley explained how they pushed their initial products at the San Diegos farmer markets, which generated $72,000 in 2016.Mush enjoyed better results in 2017, with sales figures touching a nearly double figure of $120,000 in 2017. Its tough but fun to solve those kinds of problems, she says. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. Real ingredients. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. Kat and Ashley wanted to expand their business of Mush for which they needed investment and they made it successful by making a deal with Mark Cuban for $30,000 at 10% with an unlimited line of credit. MUSH. In a recent interview with Kat, she revealed that the biggest testament is the thousands of emails that have come pouring in. The product was made from ingredients purchased at Costco, had a 7-day shelf life, and was packaged in souffl containers. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. Mush oatmeal comes in five flavors. With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. You just need the courage for the next best step. Plus, because it's dairy and gluten free, its easy on most stomachs. In terms of new releases, they recently launched a coconut cold brew flavour, which they had previously mentioned on the show. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. They saw a gap in the availability of healthy foods that could be eaten on-the-go, so they joined forces to create MUSH. Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. They went into the Tank seeking an investment. Sarah Oliver Handbags: What Happened After Shark Tank? Ready-to-eat overnight oats. Apr 25, 2022, 09:30 ET. So, they decided to start their own brand food industry Mush to serve healthy with a motive to change the world. This made Thompson curious as to the connection between what we eat and how we feel. With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. Kisstixx: What Happened After Shark Tank? On a mission to combat Americas love affair with sugar, they let the sharks know that they are seeking a $300,000 investment for 10% of their company. A post shared by MUSH READY TO EAT OATS (@mush). "It was great to have that outside perspective," Thompson said in the Dallas Business Journal article. They started presenting in the farmer market to collect feedback about taste, digestion, nutrition, and healthy living. Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? single serve cup. Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. There are a lot of steps in between. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. [3], MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Follow your gut and dont be scared. We offer a subscription plan for many of our products! We provide the most recent, unbiased accounts of the news that matters to you. However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. But overall, Thompson has found that part of the journey enjoyable. Crossfitter Noah Ohlsen has also endorsed the product, stating, "I have been eating their overnight oats with my breakfast EVERY DAY for quite some time your future would be better with MUSH" (both endorsements can be seen onMUSH's website). But why oatmeal? Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. Here is the complete analysis! From there, they eventually walk backstage. Freelance writer who loves dogs and anything related to Japanese culture. Anywhere. Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. Next, the panel tries the dark cocoa flavour, which Kat explains, is made out of organic cocoa powder. We sold our first container of ready-to-eat oats at a farmer's market in August 2015. Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. Top Free Invoice and Legal Documents Tool, How to write Startup Elevator Pitch with Examples. Pointing out that they need more money, he is willing to offer them $400,000 for 20% of the company. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. Ready to ditch empty calories for fuller lives. Mush garnered positive responses from the farmer market, collecting favorable feedback on taste, nutritious values, and digestion. Aside from the convenience factor (I save so much time every night! Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. What should a failed startup founder do next? Mark intervened, citing that Mush offered superior quality and convenience over other food products, and the retail price was justifiable. RXBAR founder Peter Rahal has also invested in MUSH, and according to Food Business News, he's very familiar with nutritious and convenient foods. Store locator The Coolest Breakfast. Eventually, they ran out of containers. Various other family members suffered both physical and mental health issues. ALSO READ: Pluto Pillow After Shark Tank UpdateCompany NameMushEntrepreneurKat Thomas and Ashley ThompsonProductNutritious and healthy oatmealProposal on Shark Tank$300,000 for a 10% stakeFinal Deal$300,000 for 10% + unlimited line of creditSharkMark CubanShark Tank (Season/Episode)Season 9/ Episode 909Business StatusActive. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. Everything you need to know about your Pitch Deck? An example of data being processed may be a unique identifier stored in a cookie. With that said, it would appear that the company is quick to address any issues that customers may have on the site. While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. The company has also been featured in a number of national media outlets, including Forbes and Food Network. Your official excuse to add "OOD" (ahem, out of doors) to your cal. The container is recyclable and BPA-free. The hope is that you'll add value to their life, and them to yours. They sold approximately $80,000 of product in their first year. Big things start small. Asked what their decision will be, Kat thanks all of them for their offers before deciding to go with Mark. As a teenager, her older sister was diagnosed with Type 1 diabetes. They then set out to build a credible food brand. She helped AHA in the acquisition of their greatest competitor thus making AHA the largest provider of clinical laboratory services in the Long Term Care Division in the US. Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. She has since grown MUSH into the leading brand in its category, beloved by parents, fitness enthusiasts, health gurus, and celebrities alike, includingMark Cuban,Kim Kardashian, Nina Agdal,Joe Jonasand more. No need to heat, just eat! The coffee coconut and the vanilla bean pair nicely with my morning cup of coffee. The Coolest Breakfast. The founders of Mush are Kat Thomas and Ashley Thompson. If you don't care for regular oatmeal, you might like it my way! Due to the perishable nature of the product, we do not accept returns. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. Our company was founded on the belief that better food yields better outcomes. The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. While its just as easy to digest as traditional oatmeal, she highlights the fact that it is packed with much more nutrientsas they havent been cooked off. You can always create your own variety pack as well! Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. The fact that Costco has stocked the oats comes with a super big bonus: discounts! They first met in the financial industry. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50, If you have any questions or want to learn more about us, check out the FAQ below or write to us directly at hello@eatmush.com. On the other hand, Kat was an avid food lover and wanted to create a nutritional solution for busy individuals. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. Seconds later, Mark expresses that he disagrees. Difference between Heuristic and Biases and their types? Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. Here are the reasons for its failure! In fact, @costco_doesitagain reports the eight-pack they found in the Northeast region of the country costs just $11.39, while ordering a 12-pack from the MUSH website will set you back $59.99 (though, it's important to note the cups of oats are different sizes and flavors). The duo explained that Mush requires no cooking, and anyone can enjoy it without compromising the health benefits. MUSH is now available in more than 3,500 retailers nationwide. Licensing effect: How it impact businesses? Each 6 oz serving of Coffee Coconut MUSH contains approximately 32 mg of caffeine. While the taste and proposal of Kat and Ashley impressed the sharks, Robert and Lori backed out without offering any deals. For Thompson, this experience of working in an intense, fast-paced environment for long hours shed light on the difficulty of eating well in modern-day America. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. What is the Availability Heuristic and how does it impacts your business? But what if we told . "You Mushers know how incredible MUSH is. They currently have their product on Amazon. The lessons we've learned from then to now ground us in our values even as we grow, one MUSH at a time. If you can accomplish that, kudos to you! The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. [1], On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABCs Shark Tank. MUSH founders, Ashley Thompson and Kat Thomas, spotted the need for a fresh, on-the-go, clean label food option that wasn't a cold-pressed juice, Greek yogurt, or protein bar, and created a line . This Shark Tank Oatmeal Brand Was Just Spotted At Costco. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. A few competitors of Mush are:-. However, I have decided there is no shame in letting the pros help me out a bit. Her oats are refrigerated and have no preservatives or artificial ingredients, so scaling was particularly difficult. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. Made with clean ingredients to give you natural energy. Kat is a former athlete, a Duke Blue Devil, a foodie, and a craft coffee addict whose nurturing persona completely contradicts her love of extreme activities and adrenaline highs. They introduced their products at Whole Foods Market, sparking their intentions to expand the business.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-large-leaderboard-2','ezslot_21',171,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-leaderboard-2-0'); After receiving positive feedback from the farmer and Whole Foods markets, Kat and Ashley decided to expand their business. How do I get from 0 to 1,000? they ask themselves. Continue with Recommended Cookies. After securing the deal, Mush has never looked back, increasing its product portfolio to cater to the requirements of online and offline stores.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'wealthybyte_com-large-mobile-banner-1','ezslot_9',178,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-1-0'); The company valuation shot to $4.5 million from their initial $3 million figure during the Shark Tank pitch. MUSH oats are designed to be enjoyed at any time of the day you're looking for a boost of flavor and nutrients, but it's especially great for breakfast and post-workout since it offers lots of fiber and protein to fill you up. An additional $100,000 could have propelled Mush to greater heights, but the 20% stakes held the duo from accepting the offer. Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. MUSH is sold in 6 oz. MUSHis a fresh product without any preservatives or artificial fillers. Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit.
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